Case Study
Choví and Imperia: Demand Precision and Stock Optimisation
Published: 03 June 2025
Choví, a leading company in the production of sauces recognised for the quality and diversity of its products, faced challenges in demand planning and inventory management. With the implementation of Imperia SCP, they improved the accuracy of their forecasts and optimised their stock, effectively adapting to market fluctuations. Now, Choví is better prepared than ever to maintain its growth and respond quickly to the changing needs of its customers.
"We have reduced stock and improved service levels, which means we have gained in two areas" Jesús Castillo, Factory Director at Choví
A leading company in the food sector
With decades of experience, Choví has established itself as a benchmark in the sauces sector in Spain. Its commitment to quality and innovation has allowed it to stay at the forefront, but it has also required rapid adaptation to changes in demand and market conditions.
"Currently, we have 290 active references (SKUs), and just in the first quarter of this year, we have launched over 32 new products" Marta Espinosa, Supply Chain Manager at Choví
From isolated forecasts to aligned decisions
With Imperia, the process has been professionalised and centralised, allowing for much more coordinated decisions.
"Previously, we didn't sit down to review forecasts together. Bernardo Lafuente, IT Director at Choví
The challenge: Adapting to a changing market
With a large volume of references subject to seasonality, a significant number of promotions, and continuous launches, Choví operated in a highly dynamic context. Planning relied on forecasts developed in Excel and short-term historical data, which led to frequent deviations, reactive decisions, and a constant tension between excess inventory and stockouts.
Why Imperia
Imperia and Choví work to improve day by day:
“We are very pleased with the outcome and happy that Imperia has accompanied us throughout this journey.” Bernardo Lafuente, IT Director at Choví
Chovi chose Imperia for its ability to offer:
- Flexibility and adaptability: The demand module was tailored to Choví's specific needs.
- Agile implementation: Within a few weeks, the team already had reliable data for planning.
- Continuous support: The Imperia team provided constant support throughout the process.
Tangible results: Improvement in planning and reduction of stock
What is the most obvious benefit? The accuracy in forecasts. In the words of Jesús Castillo, Factory Director at Choví: "We have moved from references with barely 30% reliability in forecasting to levels reaching between 60 and 70%. We can now clearly identify where and why deviations occur, allowing us to react quickly and with insight."
The introduction of Imperia SCP has represented a significant advance in its ability to anticipate demand with greater accuracy, notably increasing operational and logistical efficiency.
- Increase in forecast accuracy: Improvement from an initial 30% to a range between 60% and 70% in certain key references.
- Constant reduction in service disruptions: Continuous decrease quarter on quarter, thanks to more structured and proactive planning.
- Optimisation of inventory turnover: Increase in turnover from low levels to values close to 1.7, even reaching 2 during peak seasons, which directly translates into a substantial improvement in cash flow.
- Service level above 98%: Achieving simultaneously to reduce product obsolescence to less than 0.5%, which evidences a planning more aligned with market reality.
A future of growth
"The collaboration with Imperia has been fantastic. They perfectly understand our issues and are always by our side to resolve them" Bernardo Lafuente, IT Director at Choví
Request a free demoHow can Imperia help your business?
If your company manages multiple references with high seasonality, works to order, or needs to optimise coordination between sales, planning, and operations, Choví's experience confirms that having a robust Supply Chain Planning tool makes a significant difference. From greater accuracy in forecasts to a significant reduction in obsolete stock, the positive impact on operational efficiency and customer satisfaction is evident.
For Choví, the combination of advanced technology and an aligned team has been crucial to their results:
“We would recommend Imperia to any company in the food sector looking to optimise their supply chain.” Marta Espinosa, Supply Chain Manager at Choví
Do you want to boost the efficiency of your supply chain?
Contact us and discover how Imperia can help you make the leap your business needs.