Product launch configuration

Configure the demand distribution for new product launches, with the ability to replicate the launch of another product or market entry.

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Launch curves are graphical representations that show the time evolution of the demand or performance of a new product in the market after its initial launch. These curves usually have a characteristic shape, starting with an initial anomalous period as interest in the product is generated, followed by a period of stabilization or maturation.

Simulating these curves allows you to forecast and plan the behavior of new products in the market, which will help you in inventory management, resource allocation and strategic decision making related to the launch and marketing of new products.

Scheda tecnica

Versione:	1.0
Ultimo aggiornamento:	1/3/2024
Tag:

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Accurate simulation

Uses historical data of similar products to simulate launch curves that accurately reflect the expected behavior of the new product.

Adaptability

Allows to adjust and customize the simulation at the business dimension level, considering the particularities of each launch.

Resource optimization

Facilitates better resource allocation by providing detailed information on the expected performance of the new product.