Case Study
Agolives and Imperia: Stock reduction without compromising service
Published: 24 March 2025
In the heart of Morón de la Frontera lies Aceitunas Guadalquivir (part of the Agolives group), a company with over 50 years of experience in the production and distribution of olives to more than 80 countries. Recently, we spoke with José Delgado, Supply Chain Director of Agolives, to gain insight into how they have managed to revolutionise their demand and production management with the Imperia software.
“We have reduced up to 20% in some references while maintaining the same level of service.” José Delgado, Supply Chain Manager of Agolives
A giant in the olive sector
With a turnover of around 350 million euros and more than 800 employees spread across various plants (including Morón de la Frontera, Madrid, Almendralejo, California, and Greece), Agolives has experienced rapid growth, explains José Delgado. This exponential growth necessitated the search for agile tools to plan demand, control stock, and, above all, avoid relying solely on spreadsheets.
"Since 1995, the growth has been enormous," José Delgado
This exponential growth necessitated the search for agile tools to plan demand, control stock, and, above all, avoid relying solely on spreadsheets.
Agolives and Imperia: Stock reduction without compromising service
With the help of Imperia, Agolives implemented a much more robust Sales & Operations Planning (S&OP) process.
"Previously, we didn't sit down to review forecasts together. We now have a monthly procedure that involves sales, operations, and bulk management; everyone sees the same information and makes aligned decisions." José Delgado
The challenge: Goodbye to manual planning
In 2018, Agolives made the leap: they needed specialised software for demand forecasting and production planning. “Until that moment, we did almost everything in Excel and on paper,” comments José. Faced with the complexity of managing thousands of references and the strong seasonality of table olives, they considered implementing an advanced planner to help them make faster, data-driven decisions.
Why Imperia
Through LinkedIn, José learned about Imperia's proposal.
“It was a bit of a coincidence. Normally we don’t respond to those messages, but we did because we had that need. I saw that the solution addressed problems that were critical for us.” José Delgado
Within a matter of days, the Agolives team verified that the platform was responding to their key questions:
- Rapid implementation: “We didn’t take even a week to obtain reliable information.”
- Versatility and ease of use: It allows for the quick integration of sales history, demand forecasting, and material requirements.
- Commitment and support: From the outset, Imperia took a proactive role, advising and driving a new internal working procedure at Agolives.
Tangible Results: Greater Accuracy and Lower Stock
What is the most obvious benefit? Reliability in forecasts. In the words of José Delgado: “The demand forecast is often accurate, and when there are deviations, the tool makes it easy to identify which references are affected for analysis.”
Moreover, the ability to manage material bills and project future needs has significantly reduced surplus stock. "We have reduced by up to 20% on some items while maintaining the same level of service," says José.
The detailed control of demand and materials, combined with process automation, translates into:
- Fewer stockouts and greater responsiveness.
- Reduction in storage costs.
- Agility in promotions and launches: they quickly identify demand spikes, allocating resources effectively.
A future of growth
"We will continue to collaborate with Imperia, as their service and adaptability have been key."
Request a free demoHow can Imperia help your business?
If your organisation manages stock on demand, works with multiple references, or needs a system that facilitates communication between sales, operations, and production, Agolives' experience demonstrates that a robust Supply Chain Planning tool can completely transform the way you plan. From inventory reduction to continuous improvement of forecasts, the impact on profitability and customer service is undeniable.
For Agolives, the union between technology and human team has been the key to their success:
“What Imperia provides us is practically everything: forecasts, calculation of raw material needs, and a high degree of reliability” José Delgado
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your supply chain?
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