Case Study
3INA and Imperia: Optimising planning to grow without limits
Published: 16 April 2025
3INA is an innovative leader in the cosmetics sector with an international presence, recognised for its disruptive approach and high-quality products. Recently, we spoke with Sandra Sajardo, Supply Chain Manager, and José Luis Díaz, Demand Planner at 3INA, who explained how they have transformed their demand planning processes thanks to the Imperia software.
“Now I have a person dedicated exclusively to the Planning thanks to the Imperia tool. Our time is better spent on more strategic tasks Sandra Sajardo, Supply Chain Manager of 3INA
3INA: Innovation and international growth
Since its inception, 3INA has grown rapidly, significantly increasing the number of references, points of sale, and logistical complexity. This exponential growth created an urgent need to adopt advanced tools to optimise its planning process, which until then had relied heavily on manual methods and spreadsheets.
“Planning was becoming increasingly complex and we needed a specialised tool” José Luis Díaz, Demand Planner at 3INA
Digitalisation and innovation constant
With the help of Imperia, 3INA digitised its supply chain through Supply Chain Planning.
"Imperia has been key in addressing our logistical challenges with advanced and effective digital solutions. Its use is essential for keeping us competitive in a dynamic environment." José Luis Díaz, Demand Planner at 3INA
The challenge: From manual processes to advanced planning
In 2022, 3INA decided to take the leap towards an advanced technological solution to manage its demand. Faced with the challenge of rapid international expansion and the efficient management of multiple simultaneous promotions, they sought an agile, precise, and user-friendly solution.
Why Imperia
"With Imperia, we have managed to parameterise all types of promotions, openings of new points of sale, and launches of new references. A key improvement has been the reduction of stock-out situations." José Luis Díaz, Demand Planner at 3INA
During their visit to our offices, the 3INA team explained that they decided to implement Imperia because the platform responded accurately and swiftly to their most critical needs:
- Simple implementation: The software was operational in no time, providing reliable information from the outset.
- Flexibility in promotions: Ability to quickly adjust promotions, new openings, and references.
- Active support: Imperia provided ongoing advice and support since the initial implementation, ensuring effective integration with their internal processes.
Tangible Results: Greater efficiency and less stockouts
Among the most notable benefits is the significant improvement in forecast accuracy. This has led to a drastic reduction in stock-out situations, thereby increasing customer satisfaction and supporting the ongoing expansion of the business.
- Considerable reduction in stock-out situations.
- Better response to demand spikes and promotions.
- Optimisation of operational and logistical costs.
- Greater precision in planning thanks to predictive analysis.
A future of growth
"We will continue to recommend Imperia to any company looking to significantly improve its demand planning and optimise its supply chain."
Request a free demoHow can Imperia help your business?
If your organisation faces similar challenges in demand planning, international expansion, or managing multiple promotions, the case of 3INA demonstrates how an advanced Supply Chain Planning tool can completely transform operational efficiency and support your growth. From improving product availability to optimising costs, the impact on your business will be clear and measurable.
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