Free template: Calculate your sales forecast during promotions
Promotional periods can have a major impact on retailers, with demand for certain products rising sharply. In this context, an accurate sales forecast is essential to meet customer needs efficiently while avoiding both stockouts and excess inventory. A reliable demand forecast helps businesses plan product availability and coordinate marketing strategies, making the most of sales opportunities.
An Excel tool for forecasting and analysing sales during promotions
To support a detailed and accurate forecast, we have developed an Excel tool that estimates sales during promotional periods based on historical data. The template lets you analyse sales by product, giving you a clear, filtered view of this critical period.
It also lets you work with individual products or group them by product family, giving you a broader, more structured perspective for decision-making across each product line. This makes it easier to anticipate demand for your most important product categories and ensure sufficient availability.
Economic impact analysis
This tool does more than forecast sales during promotions. It also helps you assess the economic impact of each SKU. You can compare the results of each promotion with the weeks before and after it, giving you a complete view of each SKU’s impact on the business. This information can help you identify growth opportunities and adjust replenishment strategies to improve profitability.
Benefits of the Excel tool for forecasting sales during promotions
With this tool, users can:
- Create accurate sales forecasts for promotional periods based on historical data.
- Filter and sort data to identify key products and optimise inventory.
- Analyse the performance of each product family individually or as a group.
- Assess the economic impact of each SKU before, during and after the promotion.
Overall, this Excel tool is a strategic resource for improving planning during periods of higher sales volume and ensuring that decisions are supported by accurate, reliable data.
At Imperia, we help companies improve demand forecasting, purchasing and production planning, so they can operate more efficiently. Our 100% customisable software adapts to each company’s specific needs. To find out how we can help, request a free audit from our experts.
