Success Story
Boosts global planning and reduces forecast error by 80% with Imperia SCM
Published: November 25, 2025
Heura Foods, a European benchmark in plant-based food, has transformed its supply chain management with our software. Thanks to the digitization of its processes and the use of advanced predictive models, the company has achieved an 80% reduction in SMAPE error and a 10% improvement in forecast accuracy, consolidating its international growth with more agile, collaborative, and sustainable planning.
“Imperia has allowed all departments to speak the same language. Now finance, production, and supply chain plan on the same database and with total visibility.” Daniel Salrach, Supply Chain Manager at Heura Foods
A company with purpose and exponential growth
Founded in 2017 in Barcelona, Heura Foods was born with a clear mission: to revolutionize the food system by offering sustainable, healthy, and delicious plant-based alternatives. Its portfolio, inspired by the Mediterranean diet and made with high-quality ingredients, has turned the brand into an icon of the plant-based movement in Europe.
In just a few years, the company has gone from serving a small neighborhood restaurant to being present in more than 10 countries. This accelerated growth has driven the need to scale its operations and equip the entire organization with a tool capable of accompanying its international expansion.
“Imperia has allowed all departments to speak the same language. Now finance, production, and supply chain plan on the same database and with total visibility.” Daniel Salrach, Supply Chain Manager at Heura Foods
Flexibility, accompaniment, and advanced technology
“From the beginning, the Heura team showed exceptional commitment. We worked with technical KPIs such as DFA, BIAS, and SMAPE, and in a few months we managed to reduce the SMAPE error by 80%.” Marta Encinar, Business Operations at Imperia
The challenge: Anticipating volatile demand and gaining global efficiency
Added to these challenges was a transversal objective: to unify information and standardize processes across areas and countries. Heura needed a solution that centralized planning, connected financial, operational, and commercial data, and offered a single view of the entire chain.
Why Imperia
Imperia and Heura work to improve day by day:
“We wanted a flexible tool that adapted to our way of working, and not the other way around. Imperia fulfilled everything: functional flexibility, adjusted cost, and an excellent human team.” Daniel Salrach, Supply Chain Manager at Heura Foods.
Heura evaluated different market solutions and selected Imperia SCM for three fundamental reasons:
- Flexibility and adaptation to the company's internal processes, avoiding rigid configurations.
- Capacity for standardization and complete digitization of the supply chain, from purchasing to demand forecasting.
- Human treatment and expert support, with a team of consultants who accompanied Heura from day one, providing functional and analytical knowledge.
Tangible results: More precise, connected, and collaborative planning
The implementation of Imperia SCM has generated a direct impact on Heura's operational and business indicators:
- −80% reduction in SMAPE error, thanks to the use of advanced statistical models and continuous calibration.
- +10% improvement in forecast accuracy, increasing the reliability of sales forecasting.
- Better coordination between departments, with a unique and multi-format planning model (euros, units, kilos).
- Capacity to anticipate launches of new products without history through the use of the substitute products plugin.
- Consolidated view of the entire chain, allowing joint decisions between finance, production, and supply chain.
A solution tailored to your business
During the project we implemented two strategic Imperia SCM plugins:
These capabilities are especially valuable for a company like Heura, with a constant pace of innovation and SKU changes, where every new product needs to be embedded into planning straight away.
Substitute Products
Lets you identify similar products and stitch historical data together, making it easier to forecast new launches with no prior data.
New Launch Configurator
Uses family parameters and market behaviour to produce an accurate forecast from day one.
With an eye on the future
“Imperia has helped us plan better and serve the customer better. But, above all, it has allowed us to grow without losing agility.”
Request a free demoHow can Imperia help your company?
The Heura case demonstrates that combining predictive planning, technological flexibility, and collaboration between teams is key to scaling a modern supply chain.
Our SCP software allows anticipating demand, connecting areas, and making decisions based on reliable data.
Do you want to boost the efficiency of your supply chain?
Contact us and discover how Imperia can help you take the leap your business needs.