Retail in cosmetics: foresight, freshness and profitability
Retail

Retail in cosmetics: foresight, freshness and profitability

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Retail in cosmetics requires precision, agility and total visibility in the assortment

Retail in cosmetics requires precision, agility and total visibility in the assortment

Retail chains in the cosmetic sector manage catalogs in constant evolution, with thousands of references, recurring promotions and a demand strongly influenced by marketing and seasonality. Maintaining availability, avoiding shrinkage and balancing the mix between high and low turnover products requires advanced planning.

The main challenges facing the cosmetics industry

  • What does it mean for your company?

    • References with low turnover or out of season

      The catalog grows faster than real demand, generating overstock and expiration dates.

    • Difficulty for remove discontinued products

      Changes in packaging or formulation leave inventory immobilized in the store.

    • Lack of control over consumption or expiration dates

      Manual management causes losses and affects the brand image.

    How Imperia SCP solves it

    • ABC-XYZ Segmentation

      ABC-XYZ segmentation identifies products with low turnover and proposes automatic coverage or liquidation adjustments.

    • Product discontinuation

      Detect substitution patterns and carry out replacement or discount actions before the product is out of stock. obsolete.

    • FEFO System

      FEFO control automates rotation and generates alerts by batch and date, guaranteeing freshness and regulatory compliance.

    Excess stock and obsolete products in stores
  • What does it mean for your company?

    • Mismatch between commercial campaigns and real availability

      Promotions are launched without checking coverage in store.

    • Excess stock after promotions

      Campaigns leave products without outlet that take up space and reduce margin.

    • Lack of integrated data between marketing, purchasing and retail

      The areas work with fragmented information, reducing operational efficiency.

    How Imperia SCP solves it

    • Promotional forecast

      The promotional forecast anticipates the impact of each campaign and recalculates coverage to avoid breakages or post-campaign excess.

    • Turnover analysis

      The AI analyzes the real rotation and proposes redistributions or selective liquidations according to point of sale.

    • Align forecast, purchases and marketing

      Collaborative planning unifies forecast, purchases and campaigns on a single platform connected to the point of sale. sale.

    Lack of visibility and coordination between assortment, promotions and stock
  • What does it mean for your company?

    • Limited shelf space and great variety of products

      Lack of prioritization reduces the exposure of the most profitable products.

    • Cannibalization between similar products

      The proliferation of variants and formats complicates assortment decision making.

    • Difficulty in adapting the assortment by area or customer profile

      The same catalog does not behave the same in all regions or store formats.

    How Imperia SCP solves it

    • Calculation of the optimal mix

      Predictive analysis calculates the optimal mix by category, prioritizing high turnover and high margin references.

    • Strategic substitutions

      Predictive planning identifies duplications and recommends substitutions that maximize profitability per linear meter.

    • Adjustment of the assortment by point of sale

      Planning by store adjusts the local assortment based on historical data and purchasing preferences.

    Complexity to maintain a balanced and profitable assortment
  • What does it mean for your company?

    • Lack of availability in high-moving products

      Frequent breakages generate loss of sales and reduce customer loyalty.

    • Returns due to errors or changes of trend

      Out of season or poorly managed products generate logistics and replacement costs.

    • Waste due to improper handling or storage

      Poor product control affects perceived quality and rotation.

    How Imperia SCP solves it

    • Order automation

      The system anticipates demand peaks and proposes automatic orders according to the ideal coverage of each store.

    • Adjust forecast to season and channel

      The forecast adjusted by season and channel avoids excessive orders and reduces returns.

    • Batch traceability

      The Complete traceability by batch and entry date allows quality to be audited and causes of loss to be detected.

    Loss of profitability due to breakages, returns or shortages
  • Low efficiency in daily replenishment
    Low efficiency in daily replenishment

    Staff spends too much time replenishing products without priority criteria.

    The system generates automatic lists prioritizing references with high turnover and value.

    Low visibility of turnover and profitability KPIs
    Low visibility of turnover and profitability KPIs

    The contribution by category or format is not evaluated.

    The dashboards integrate sales, margins and turnover, measuring real profitability by product.

    Deviations in the forecast of launches or limited editions
    Deviations in the forecast of launches or limited editions

    Initial forecasts do not consider the real response of the market.

    AI models recalculate forecasts based on early sales data, avoiding overproduction.

Market opportunity

Key indicators that offer a clear vision of the strategic weight that this industry has in the current and future global economy.

Global context

Global context

Data obtained from Statista*

  • 114B Market size 2025
  • 3,96% CAGR 2025-2030
  • 139B TAM 2030

Our solution: Imperia Supply Chain Planning

Connect demand, procurement, and production in one modular cloud platform, designed to adapt to the unique needs of any industry.

Demand

Using historical data and advanced calculation models, our demand planning software accurately forecasts your future sales.

Purchases

Thoroughly analyze your purchasing needs and create a procurement plan tailored to your demand forecast.

Production

With our software, you'll know what and when to produce; make the most of your production lines, avoid bottlenecks, and meet deadlines.

S&OP

Centralize your S&OP cycle: complete control of milestones, task tracking, and team collaboration.

Integration with all ERPs

100% Cloud, ISO 27001 Certification

ISO 27001 Logo

Customer reviews

4.7/5

Measurable results

Ecosystem tailored to your needs

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2x Faster

Quick implementation

Build your tool step by step

01. Start with the Core Pack

Start with our demand module, the tool that allows you to calculate how much you will sell.

02. Customize with the plugins you need

Add the features that suit your business. Scale at your own pace and expand when you need to, with our plugins.

03. Calculate your price and start now

Once you've added the features you need, get your price with our calculator. And if you have any questions, we'll sort them out for you.

Sandra Sajardo, Supply Chain Manager at 3INA
Now I have a person dedicated exclusively to planning thanks to the Imperia tool. Our time is better spent on more strategic tasks. Sandra Sajardo, Supply Chain Manager at 3INA

What is the implementation process like?

Implementing the software with Imperia is a quick and straightforward process, starting with the integration of the demand module, and can be complemented with 2 new phases. Incorporating the purchasing module and the production module.

A process with full support from our team, with personalised training and consultancy.

  • Systems and data integration, team training, working sessions for adjustments and Go-Live.
  • Data integration and configuration of the purchasing plan and MEIO.
  • Data parameterisation and configuration of the sequencer to optimise production.

Measurable benefits in a few weeks

+9%

Reduction of shrinkage

Minimizes inventory losses due to damage or expiration.

+33%

Inventory rotation

Increase the rotation of stored products, reducing costs and obsolescence.

+8%

Service level (OTIF)

Improves the number of orders delivered in full and within the established time frame.

Discover how to solve the supply chain challenges of the cosmetics industry

Download our free analysis of the main challenges that cosmetic industry supply chains have to face. In addition, we also present solutions to achieve greater efficiency.

Discover how to solve the supply chain challenges of the cosmetics industry

Calculate your personalised monthly budget now

Order Summary:

Supply Chain Planning (10 users included)€850,00

Users:

  • Administrators Icon
    Administrators (1)
    01
    €0,00
  • Demand Planner Icon
    Demand Planner (1)
    01
    €0,00
  • Supply Planner Icon
    Supply Planner (0)
    00
    €0,00
  • Production Planner Icon
    Production Planner (0)
    00
    €0,00
  • S&OP Coordinator Icon
    S&OP Coordinator (1)
    01
    €0,00
  • Sales Icon
    Sales (0)
    00
    €0,00

Total Price:

€850,00

Start planning smartly now

Start planning smartly now

Schedule a meeting with our Supply Chain experts and discover the features that will make your supply chain a complete success.

Request a demo and start planning with the confidence of those who are already doing it well.

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